UX Research Fundamentals

Build innovation and design muscles through cohort and experiential learning experiences.

EXCEL Pro

COURSE FOR
DESIGN PROFESSIONALS

UX Research
Fundamentals

Overview

This course is meant to teach designers and researchers the knowledge they will need to plan out research activities and gain the most out of the research they perform.

It doesn’t matter if you’ve never performed research before or if you’re looking to brush up on the basics, there is something for everyone

Format

Online and Instructor lead.

Learning Model

Experiential
Cohort
Mentor Guidence
Social Learning
Talks From Experts

Duration

4 weeks

Effort

6 – 8 Hours/Week

Course Commences

On Saturday, 23rd January ’21

Students Accepted

20

Enroll

UX Research Fundamentals

MasterClass

MasterClass certificates will be signed by the instructors

Course duration

4 weeks

Online

Effort

6 – 8 hours per week

Instructor and Cohort learning

Start date

23 January 2021

Enroll by 16 January 2021

Price

$ 299 $ 449

Early Bird

Enquire

Max. No. of Students

20

Per Class

Target Level

Beginners & Mid-level designers

Why this Masterclass?

Takeaways

On completion of this course, you’ll walk away with

What activities should occur to plan out a successful research project?
What information do they need to gather to ensure the participants of the research give teams the information they need?
How to derive findings from the research to make better product design decisions?
Communicate with colleagues and managers about the value and opportunities of user research.
Craft and initiate a basic research protocol within their team or organization.

Outline

Week 1 – Planning and Preparing for User Research

Lecture

History of research
Overview of research methods
The value of good questions, what they are, when to break, etc
Choosing research methods
Developing a research plan

Activity

Create a research plan for the sample project, that will include information about users and research methods

Week 2 – Conducting User Research

Lecture

Performing Quantitative Research
- Analytics Review
- User Surveys
- Card Sort

Performing Qualitative Research
- Heuristic Evaluation
- Competitive Analysis
- User Interviews

Activity

Perform one quantitative and one qualitative research activity

Week 3 - Analyzing User Research

Lecture

Importance of proper analysis
Reviewing Quantitative Data
Reviewing Qualitative Data
Defining Themes and Patterns

Activity

Analyze gather user research from Section 2

Week 4 – User Research Reporting

Lecture

Types of Reports
Reporting to different audiences
Making research actionable
Planning future research activities

Activity

Craft user research report

About

Brad Nunnally is the Director of Service Design at U.Group and a co-author of “Designing The Conversation: Techniques for Successful Facilitation” for New Riders (Voices That Matter) and “UX Research: Practical Techniques for Designing Better Products” for O’Reilly Media.

During his career, Brad has worked with clients spanning almost every major industry, mostly focusing on healthcare and financial services. For the past few years, Brad has enjoyed writing and speaking on topics that include user research, interactive prototyping, and how cognitive psychology applies to design. Recently, he has taken that passion to work more closely with the public sector.

He now spends his days contemplating how the government can be redesigned to be more people-focused and how organizations can mature to meet the demands of how business and technology work today. When he is not thinking about the world of design, he spends time learning important life lessons from his children, playing too many videos and tabletop games, and learning woodworking through a constant string of failures.