I believe effective product strategy happens at the intersection of design, business, technology and the user. I thrive on collaborating with diverse multidisciplinary teams, solving business problems, and envisioning experiences that delight users. My strengths encompass defining product vision, being the voice of the user, crafting compelling stories and designing seamless, human-centered experiences across complex ecosystems.

I have been passionately advocating design and design thinking as an approach to problem-solving and continue to evangalize design practices in my organisations.

Specialties
UX research & strategy, user experience design, service design, design thinking, ecosystem mapping, , interaction design, information architecture, visual design, prototyping, branding, storytelling, scenario use case development, convergent design across digital, physical and human touchpoints, workshop facilitation, mentoring, proposal writing, client pitches, client relations.