Classic example of Niels Bohr’s definition of an EXPERT – someone who has made all the mistakes that can be made in a (very narrow?) field. Seasoned Executive Design leader with 25 years of hard-core “from the trenches” experience. Have designed for numerous business verticals across the globe. Career spans Design Leadership and Management, Strategy, Research, Service Design, Product Management, Front-end engineering, User Experience (Information, Interaction and visual design), CX, Delivery and Operations.

1) Have been part of successful exits and failure too…

2) Adept at giving “form” to the “formless”.

3) Avid believer of “Experience is something that you don’t get for nothing”

Specialties: Product Management, Product Design, Research, Usability, User Centered Design, User Experience, Customer Experience, Service Design, Instructional Design, Interaction Design, Visual Design, Product Engineering, Product Management, NPD, GTM Strategy, Biz/Execution Scale, Branding, Marketing, Pre-sales and sales.