A User Experience designer with professional experience of over 15 years. He has held several senior UX positions at product companies tasked with building and leading UX functions. He is an industrial design graduate from the National Institute of Design (Ahmedabad) and is also a certified Usability Analyst and a Persuasion Design specialist. He is credited with several publications in the HCI space and has been a speaker at HCI related conferences. He holds several user-interaction related patents and has helped create IP during his previous stints. Design Thinking, User experience design, Contextual innovation, Persuasive design, and User research are some of his professionally acknowledged skills.