Dr. Anirban Chowdhury is an author of a book titled “Neuro design and Neuromarketing Startup Guide”. He is a trainer of Design Thinking & Innovation and Data Analytics.
He is an inventor of Non-parametric Mediation Statistics and Transition State Design Economics. He is a practitioner of Value-Based Design Education. He has joined as Faculty, Interaction Design Coordinator and R & D Coordinator to School of Design, University of Petroleum and Energy Studies, Dehradun, in October 2017. He has worked for MIT Institute of Design, Pune from January 2015 to September 2017 as an Assistant Professor of User Experience Design. He is an alumnus of the University of Calcutta.
He was recently awarded the ‘Springer Young Researcher Award-2015 (Doctoral)’ given by the Indian Society of Ergonomics (ISE) for his research work in the area of cognitive ergonomics and user experience design. He was also awarded the “Young Scientist Award” (2014) by The Physiological Society of India for his Usability Engineering Research. He awarded his Ph.D. degree from the Indian Institute of Technology (IIT) Guwahati. The area of his Ph.D. research was Cognitive Ergonomics and Anthropomorphic Product Experience Design. His areas of research and teaching focus on Neuro design and Neuromarketing Techniques, Cognitive Ergonomics, User Experience Design, Data Analytics, Usability Engineering, Virtual Ergonomics, Applied Ergonomics, Affective Engineering and Design, Design Entrepreneurship. He has pursued intensive user-centered design research during his carrier. He has extensively worked on Occupational Health and Safety at Regional Occupational Health Centre (E), Indian Council of Medical Research (ICMR).
He is a life member of the Indian Society of Ergonomics (ISE), the Indian Science Congress Association (ISCA), the Physiological Society of India (PSI), and the International Association of Engineers (IAENG). He has served as a Reviewer for the Journal of Engineering Design, Taylor and Francis Group. He is also serving as an editorial board member of several journals.
