UI/UX Designer & Growth Hacker with 6.5 years of experience in helping over 45 startups across India, USA and Australia. Specialising in designing delightful experiences for digital products that knit closely with the business goals using conversion optimisation, lean data-driven design, rapid prototyping and user research.

I have helped over 45 businesses around the world design winning products including Google, Microsoft, Wittyfeed, Jabong, CoinDCX etc.

I have led product teams of size 2 to 100. Recently, in Apr2018, I cofounded a CryptoCurrency Exchange, CoinDCX.
I took it from just an idea to the most powerful and delightful crypto trading experience for traders around the world.
I designed the complete product (web & mobile) and led its Design, Growth, and Marketing team. Making CoinDCX India’s Largest Crypto Exchange in less than 1.2 Years. It went from 3 to 50 Employees & $0 to $5M+ under my leadership.

Furthermore, I led the product design and data analytics department for HDFC RED, a subsidiary of India’s second-largest financial firm, HDFC. I was responsible for their complete portfolio of websites and apps for Home-Buying and also designed HDFC.com. Led HDFC RED to its successful acquisition by Quikr.

I also created the World’s First Physical line of Products for UI UX Designers and Managers under the brand name TheNicheMind. I am the author of UX Notebook and Pirates of Product Design Methodology. Acclaimed by UX UI Designers around the world.

I am an expert at UI UX Design, Product Management, Conversion Optimisation, Product Growth, Data Analytics, Extensive User Research, Designing Marketing Funnels & Team Trainings. I also have 2 years of experience in Coding and Cloud. Developed 6 Apps for Windows and Android. While I was in college, I have trained over 1000 students in Web/App Development, Cloud, Design for Google, and Microsoft.