I believe that design serves as a framework to enrich people’s lives through well crafted product experiences. We should design for humans, regardless of consumer or enterprise context and make a direct impact to their quality of life.

I’m extremely passionate about building world-class design organizations and leading the creation of digital products and experiences that touch millions of people every day. As a design leader I have had the fortune to:
• Lead innovation labs and incubation projects to success
• Conceptualize and foster evolutions into Platforms and ecosystems, from point solution products
• Lead large-scale product experience re-imagination efforts, and effectively integrate acquired brands and products
• Hire, nurture and empower talented leadership teams and build efficient organizational foundation (practices, systems, processes, enablement and tools) that enabled teams to excel, rapidly respond to changing technology landscapes and deliver improved business and user outcomes
• Design for meaningful and purposeful application of emerging technology (AI, Cloud, etc)
• Define UX vision and strategy, with applied user research and scaled design system
• Drive collaborative company wide cross-functional engagement model, with design teams developing into innovators and shaping product direction, adding differentiation, and creating organic solutions
• Champion design thinking — with broad business, process and culture adoption — and inclusive, ethical design practices
• Uplift the maturity of design org by formulating trusted partnership across business, and transform design org to an OKR driven team, that positively impacted business metrics and KPI’s

I am currently serving as Chief Design Officer for 100+ software products at IBM (company revenue of 90B), leading a global (over 20 + studios) multi-disciplinary, 700+ product design team, with the singular goal of building universal products that users love, across every customer touchpoint.

In the past 5 years, my product design teams have won over 60 international Design and Innovation awards. In 2018, the company’s design thinking practice was recognized by Forrester. In 2021, Harvard Business School featured a case study on how IBM integrated design in its product development processes.

Aside from being a design leader, I am in love with craft of design and take pride in the 15+ design patents, as well as several research publications.

I believe In the philosophy of “good design is good business”. Good Design isn’t just a job—it’s a deep responsibility to the people we serve.