I am a certified UX Designer with over 7 years of experience in designing for web, desktop, and mobile applications. My work majorly consists of creating and rapidly iterating on ideas using different UX research methodologies like a Customer journey map, process flows, prototypes, wireframes, and high-fidelity designs to effectively communicate design strategies and detailed interaction behaviors.

My work includes collaborating with cross-functional teams including business, engineering, product, and user experience to identify research objectives and plan user research activities. Managing and leading all aspects of remote and lab-based user research and usability evaluations on a variety of different types of websites, web-based, mobile, and tablet applications.

I have completed numerous projects involving heuristic evaluations, user research, user interface structure, usability testing, detailed design, and standards across channels. I am highly influenced by modern design – contemporary, minimalistic flat design principles.

My clients have included big household names and smaller up-and-comers alike, including IKEA, BMW, Cisco, O.C.Tanner(former Kwench Technologies), SMARP, Bombardier, DubaiFirst Bank, and Daimler. I love writing about user experience best practices and latest trends and have published some articles on Medium blog, UX Collective, and Designer News.

Expertise:
User Research, User Persona, Design Strategy, Design Management, User Experience Design (UX), Interaction Design, Information Architecture, Prototyping, Visual Designing, User-Centered Design, Entrepreneurship, New Product Innovation, Design for Mobile, Prototyping, Agile, Scrum, Wire-framing, Usability Testing, etc.