Design Leader with 19+ years of experience in design strategy, products, and service design. Partnering with the stakeholders to discover, define, iterate and scale the designed digital transformation for clients. I work at the intersection of research practices, impactful experiences, and organizational culture.

My passion stems from an innate drive to improve the experience of how the user engages with products and brands, driven by research data and the ongoing evolution of ideas.

Work at the intersection of strategy, design, and technology to help clients digitally reinvent their business. A proven history of creating cutting-edge design solutions for multiple applications and platforms through a human-centered design process.

Working closely with product managers, functional architects, developers, and decision
makers across the company for setting the overall UX vision and strategy by providing
thought leadership and evangelizing for user experience.

Products – Industry X, Cloud, Delivery Methods, Talent Transformation, etc.

Clients – OCP, European Central Bank, Al Futtaim, AAA, American Express, Procter & Gamble, Airtel Africa, Universal Music, Marvel, Reader’s Digest, Thales, Ethiopian, Air China, Dominos, Nestle, Lacoste, and other leading brands.

Specialties: Design Strategy, Product Design, Service Design, User Research, Interaction Design, Visual Design, Information Architecture, Usability Audit, Team Mentoring, Usability Testing.