Digital Customer Experience Transformation & Innovation Business Leader, Design Management Strategist, recognized for incubating, driving, and mentoring strategic initiatives in the context of Enterprise- Consumer Digital Transformation, with over 22 years of strong industry experience. Proven track record of helping enterprise product engineering, design, and research teams infuse a human-centered design thinking approach to advance deep business & stakeholders insights, innovate on product and service experiences, deliver business value, and differentiate. Successfully impacted top-line & bottom-line, managed P&L effectively, and delivered enriched productivity & utilization through efficiency, quality initiatives, and pyramid optimization. Consulted & directed numerous digital experience design strategy programs, large & small digital interactive experience improvisation, and re-imagination projects for consumer and enterprise digital contexts for fortune 500 clients. Extensive applied experience defining tactical approach towards strategizing consumer digital platform experience strategy, business modeling, practice road-map, and productive problem-solving approach with a clear focus on meeting underlying business performance objectives while amplifying intended stakeholders’ experience matrices.

Industry Achievements:
• Formed, and established fully functional & profit-making (Growth strategy, GTM, and Operational responsibilities) Digital Experience Innovation and Usability Test Lab (stationary & portable), and Design Thinking, UX studio teams. Grew headcount from 8 people to 250+ individuals within a span of 4 Yrs.
• Successfully headed and executed go-to-market strategies that leveraged tremendous global business opportunities for growth in revenue from $10K to $20 million for just Digital Experience BU within a span of 2Yrs.
• Significantly transformed body selling business operating models and delivery-focused operations to excellence and outcome-based design-led development delivery business unit
• Accelerated digital design deliveries by infusing human-centered system design ISO924/ISO9126, based on quality metrics, processes, goal-directed design, and strategic design thinking & management techniques within mainstream SW/Product development processes

Specialization: Envision, drive, and establish profit-making digital experience design &, Innovation lab, and digital Studio teams within the organization. Strategize AI/ML/Data-led digital products/Services strategies & roadmaps, new edge business models, value propositions, and BU operation model.